About us and Our Team

About Us

At The Hatch Chile Store we have a tradition of excellence. Our extended family currently farm over 1000 acres of prime farmland in the Hatch valley, and have been in the produce business for more than 100 years. Our history here in the Hatch Valley dates back over 5 generations to Joseph Franzoy, the first farmer to grow chile here. Headquartered in Hatch, New Mexico, our history and heritage ensure that when you buy our hatch green chile, you’re getting the very best you can find, straight from a family farm.

Berridge Farms, our grandparent’s company, has also served the Santa Fe market for more than 15 years selling tens of thousands of pounds of fresh hatch green chile each year at the intersection of Cerrillos & Baca in downtown Santa Fe.

Our Founder

Preston started selling fresh chile through his website when he was 15. With the help of his parents, extended family, and little sister they “bootstrapped” one of the first farm-to-table businesses in the Hatch Valley. We aren’t really sure if he learned through example, or if his entrepreneurial spirit is genetic. His grandparents, Dennis and Patricia Mitchell started the drug store in Hatch, NM in the early 80’s after members of the community called Dennis (a pharmacist) every Tuesday afternoon asking him to move to Hatch and start a pharmacy to serve their community. His parents, Greg and Barbara Mitchell, still run the store and continue to improve the business.

Preston is a proud New Mexico State University alumni with his bachelors in Accounting and Business Administration as well as a Masters in Accounting. Currently Preston is an assistant professor at his alma mater, passing forward his knowledge of accounting and business skills.

The Office Gal

Meet Taylor Mitchell, the Vice President of Operations. Taylor was born and raised in the Hatch Valley and knows entirely too much about Green Chile. She's Preston's little sister and has been working with the Hatch Chile Store since Day 1! She handles everything from wholesale to helping you place an order to giving you information on her beloved hometown. Taylor is currently a student at New Mexico State University and is majoring in Finance and Economics.