Hatch Green Chile

Our Story

At the Hatch Chile Store, we have a tradition of excellence. Our extended family currently farms over 1000 acres of prime farmland in the Hatch Valley and has been in the produce business for more than 100 years. Our history here in the Hatch Valley dates back over 5 generations to Joseph Franzoy, the first farmer to grow chile here. Headquartered in Hatch, New Mexico, our history and heritage ensure that when you buy our Hatch Green Chile, you're getting the very best you can find straight from a family farm.

Preston Mitchell

Preston is the Owner and President of The Hatch Chile Store, and started selling fresh chile through his website when he was 15. With the help of his parents, extended family, and little sister they “bootstrapped” one of the first online farm-to-table businesses in the Hatch Valley.


Tiffany is our Chief Operating Officer. Her primary responsibility is as chief chaos coordinator for The Hatch Chile Store and our food production/fulfillment businesses. Tiffany holds a Master of Agribusiness from Kansas State University and a Bachelor of Science in Agriculture Economics and Agriculture Business from NMSU, where she also competed as a Division 1 collegiate Women's Track & Field athlete. Born and raised in the Mesilla Valley, she loves animals (especially cows), Agriculture, and of course, Hatch Chile!