The Hatch Chile Store
Our Story
At the Hatch Chile Store, we have a tradition of excellence. Our extended family currently farms thousands of acres of prime farmland in the Hatch Valley and has been in the produce business for more than 100 years.
Our history here in the Hatch Valley dates back over 100 years to Joseph Franzoy, the first farmer to grow chile commercially in Hatch, NM. Our founder is a 5th generation descendant of Joseph Franzoy and is carrying on the Hatch Chile tradition along with his children Luke and Emma.
Headquartered in Hatch, New Mexico, our history and heritage ensure that when you buy our Hatch Green Chile, you're getting the very best you can find straight from a family farm.
Founder & CEO
Preston Mitchell
Preston started selling fresh chile through his website when he was 15. With the help of his parents, extended family, and little sister they “bootstrapped” one of the first online farm-to-table businesses in the Hatch Valley.
What started out as a back-yard business has grown into one of the Valley's largest shippers of fresh green chile, with hundreds of thousands of customers all over the country. In 2016, The Hatch Chile Store entered the wholesale game as well, and you'll find our chile in stores such as HEB, Ralphs, and Raley's in-season.
In the heart of the pandemic back in 2021, we expanded further, opening a roasting/freezing facility in Deming NM, and launching a line of frozen New Mexican foods like rellenos, tamales, chimichangas, and hatch green chile stew!
Wild Alaskan Salmon
In 2025, The Hatch Chile Store jumped into the Wild Caught Seafood Industry with the purchase of a majority stake in The Popsie Fish Company. Our fisher friends from Popsie's family catch the fish, and we provide the shipping and logistics from the same facilities we ship our frozen products from. Try our wild alaskan salmon sometime soon. Its as good as our hatch green chile!
