About us and Our Team

About Us


At The Hatch Chile Store we have a tradition of excellence. Our extended family currently farm over 1000 acres of prime farmland in the Hatch valley, and have been in the produce business for more than 100 years. Our history here in the Hatch Valley dates back over 5 generations to Joseph Franzoy, the first farmer to grow chile here. Headquartered in Hatch, New Mexico, our history and heritage ensure that when you buy our hatch green chile, you’re getting the very best you can find, straight from a family farm.

Berridge Farms, our grandparent’s company, has also served the Santa Fe market for more than 15 years selling tens of thousands of pounds of fresh hatch green chile each year at the intersection of Cerrillos & Baca in downtown Santa Fe.



Preston Mitchell

Preston started selling fresh chile through his website when he was 15. With the help of his parents, extended family, and little sister they “bootstrapped” one of the first farm-to-table businesses in the Hatch Valley. We aren’t really sure if he learned through example, or if his entrepreneurial spirit is genetic. His grandparents, Dennis and Patricia Mitchell started the drug store in Hatch, NM in the early 80’s after members of the community called Dennis (a pharmacist) every Tuesday afternoon asking him to move to Hatch and start a pharmacy to serve their community. His parents, Greg and Barbara Mitchell, still run the store and continue to improve the business.

Preston is a proud New Mexico State University alumni with his bachelors in Accounting and Business Administration as well as a Masters in Accounting. Currently Preston is an assistant professor at his alma mater, passing forward his knowledge of accounting and business skills.


Taylor Graciano

Hello! My name is Taylor Graciano (formerly Mitchell) VP of Operations. I was born and raised in the Hatch Valley and I couldn't have asked for a better place to grow up! When I'm not in the office helping spread the Hatch Green Chile love all over the US I'm attending school at New Mexico State University. I am a triple major in Finance, Economics, and General Business. I'm currently in the midst of applying for PhD programs in Risk Management and Insurance. I hope to one day return to New Mexico and teach at NMSU. In my spare time, you can find me baking up a storm or loving on my sweet pup Finn (who is everyone's favorite coworker in the office).


Diana Cook

My name is Diana Cook; I am an assistant at the Hatch Chile Store. I am very fortunate to help our team with a little of everything since May of 2020. I am studying at New Mexico State University, majoring in Hotel Restaurant and Tourism Management and Marketing with a minor in Sales. My home town Cloudcroft, New Mexico, is a quiet little mountain town a few hours away from Hatch. My passions include traveling, fitness, and of course, Hatch Green Chile! 


Jarod Peterman

Hi! My name is Jarod I am a northern New Mexico native, I love the outdoors and the art and culture of the southwest. I just graduated from New Mexico State University with a B.S. in Microbiology and a B.B.A. in Management and am currently pursuing my M.B.A. Trying to juggle a smorgasbord of interests and passions, I am curious to see where my career takes me. For now, I run a scout camp in the Sangre de Cristo Mountains outside Santa Fe, NM. I love to cook and bake to refuel from hiking, camping, and traveling in my free time.

I love the Hatch Chile Store and the chile community. I look forward to helping you with all your chile needs!


Rene Rodriguez

Howdy! I am a native of Southern New Mexico. Early on, my family migrated to the Hatch Valley for one reason: chile! I was raised eating chile with almost every meal and because of this, I grew up working with chile or other foods, like onions. Many do not know but there are various other foods grown in the Hatch Valley, but of course, chile is the food that makes us known as the Chile Capital of the World!

When I am not in office, I am working towards a Bachelor's degree in Criminal Justice and a Bachelor’s degree in Psychology at New Mexico State University. This is the same university where new strains of chile have been grown and created. Case in point, NMSU is responsible for the creation of the Big Jim chile pod! With these degrees, my goal is to work for a US federal agency. For now, I enjoy working for the Hatch Chile Store and helping our customers experience the taste of authentic Hatch Chile! 


Yanin Sanchez

My name is Yanin and I am Texan who is all about Hatch Green Chile! I'm currently pursuing my MBA at New Mexico State University. In my spare time, I enjoy traveling, the outdoors, and exploring new restaurants. New Mexico is a beautiful state and I'm glad the Hatch Chile Store provides anyone in the U.S the ability to purchase authentic Hatch Green Chile products and a taste of authentic New Mexico cuisine. No one should go without their Hatch Green Chile and the Hatch Chile Store team and I will make sure of that!