The Story Behind the Switch
For years, we carried Fresh Chile Co. products because they shared our passion for real Hatch chile. But we always wanted to go further — to keep everything in-house from start to finish and ensure you get the consistent quality that you've come to expect from our family.
Now we can. Our Hatch Chile Store jars are packed with flame-roasted chile from our family's fields — the same volcanic soil and desert sun that's made Hatch chile legendary for over a century.
Every jar is a straight shot from our farms, to our roasting facility, to your table. No middleman, no compromise. No bloated ad-spend. We believe our products speak for themselves, and that you'll come back year after year for what matters. Family tradition, unbeatable flavor, and the customer experience which no competitor can provide.
