Tote bags, aprons, stickers, and mugs — all designed by us here in New Mexico and printed to last. These aren't generic gift-shop pieces: every design started as something we wanted to wear or use ourselves, built around the logos, symbols, and phrases that mean something to people from Hatch or anyone who has fallen hard for this valley's chile. The Chile Zia mashes up New Mexico's iconic sun symbol with the chile pod. Land of Enchantment is the state motto, and it earns it. "Got Chile" is about as honest a flex as we know how to make.
The totes are heavyweight canvas — built for farmers market runs and grocery hauls. The aprons are adjustable and actually cover you when things get roast-y in the kitchen. Stickers are vinyl and weather-resistant, so they survive on a water bottle, a toolbox, or a bumper. Enamel mugs and tumblers ship with our Get Roasted design — your coffee, your car, your NM colors.
Everything ships standard — no dry ice, no temperature restrictions. Orders are packed and shipped from New Mexico.
Frequently Asked Questions
Are these products made or printed in New Mexico?
What are the tote bags made of?
Are the stickers waterproof?
How should I care for the aprons?
What is your return policy for houseware items?
Do these items ship with your frozen chile products?
We know you're wondering.
Hatch Chile is a protected regional designation — like Champagne or Vidalia onions — for chile grown exclusively in the Hatch Valley of southern New Mexico. The valley's mineral-rich Rio Grande soil, 300+ days of intense sunshine, and 40-degree temperature swings between day and night produce 23% more flavor compounds than chile grown elsewhere. Most "green chile" in grocery stores is Anaheim — a milder, less complex pepper mass-produced in California or Mexico. All of our products are Hatch Chile Association certified, meaning they were grown in the Hatch Valley, not relabeled from another region.
All frozen products ship Tuesdays and Wednesdays in insulated, recyclable containers packed with dry ice. We ship from distribution centers in both New Jersey and California so ground shipping reaches most U.S. addresses in 1–5 business days — no matter where you live. Overnight shipping is available during warmer months. Fresh chile (available July–October) ships same-day on Wednesdays, arriving within 24 hours of harvest.
Medium is our most popular heat level and what we recommend for first-timers — it has a pleasant, building warmth that lets you taste the signature smoky-sweet Hatch flavor without overwhelming heat. Mild is perfect for kids, spice-sensitive palates, or dishes like rellenos where you want flavor without the kick. Hot delivers the classic New Mexican heat that restaurants in Albuquerque and Santa Fe are known for. X-Hot is for serious heat seekers only. When in doubt, start Medium — you can always go hotter next time.
Roasted frozen Hatch chile lasts 12+ months at 0°F without significant quality loss — this is how most New Mexicans stockpile their annual supply and enjoy Hatch chile year-round. We recommend portioning into meal-sized bags and pressing out as much air as possible before freezing. Our jarred sauces, salsas, and dried products like red chile pods and powders are shelf-stable for 12–18 months in your pantry.
Yes — discounts apply automatically at checkout with no code needed. For pantry items like jarred chile, sauces, salsas, and spices: 3 items saves 10%, 6 saves 15%, and 12+ saves 15% plus free shipping. For frozen products like roasted chile, rellenos, tamales, and chimichangas: 2 items saves 20%, 3 saves 25%, and 4+ saves 30%. Mix and match anything within each collection — the more you stock, the more you save.
Every product we sell is Hatch Chile Association certified — your guarantee that the chile was grown in the Hatch Valley of New Mexico, not Anaheim or imported chile relabeled under the Hatch name. Our family has farmed the Hatch Valley since 1917 when our great-great-grandfather Joseph Franzoy became the first commercial chile farmer in the region. Five generations later, we still farm 300+ acres and grow 10+ cultivar varieties including Big Jim, Sandia Select, and Lumbre. Over 500,000 customers and 12,000+ verified 5-star reviews — you're buying from the source.
Buy Hatch Chile Online - From the Family That Started It All
These are the products our 500,000+ customers come back for again and again. Our flame-roasted frozen Hatch chile is by far the most popular — flash-frozen within hours of roasting to lock in the same smoky, earthy flavor you'd taste standing next to a roasting drum in Hatch during chile season. Pair it with our handmade green chile rellenos, traditional tamales, or jarred sauces and salsas for a complete Hatch Valley pantry.
Every product here is made with Hatch Chile Association certified chile — grown in the Hatch Valley of southern New Mexico by our 5th-generation family farm, not Anaheim or imported chile sold under the Hatch name. The valley's mineral-rich Rio Grande soil, 300+ days of intense sunshine, and dramatic temperature swings produce 23% more flavor compounds than chile grown elsewhere — a difference you can taste in every bite. Our family has farmed this valley since 1917 when our great-great-grandfather Joseph Franzoy became the first commercial chile farmer in Hatch.
We ship from bi-coastal distribution centers in New Jersey and California so your order arrives quickly via ground shipping, packed in insulated recyclable containers on dry ice. Frozen products ship Tuesdays and Wednesdays year-round. Mix and match 2+ frozen items for up to 30% off, or 3+ pantry items for up to 15% off + free shipping — discounts apply automatically at checkout with our Mix & Match Savings program. See our shipping page for delivery times and details.