The Story Behind the Switch
For years, we carried Fresh Chile Co.'s Jalapeño Salsa because it was a crowd favorite: bold, traditional, and packed with New Mexican flavor. But we always knew we could do it better by keeping everything in-house.
Now we can. Our New Mexico Salsa uses the same traditional recipe our family has been making for generations (jalapeños, tomatoes, onion, and garlic), but it's produced right in our Hatch Valley facility where we control every step from harvest to jar.
The result? A brighter, fresher salsa that tastes like it was just made in your kitchen. No middleman, no compromise. Just real New Mexican flavor from a family that's been doing this for over a century.



