Hatch Valley-designed apparel, drinkware, stickers, and accessories for true chile lovers. Rep the chile capital of the world wherever you go.
Land of Enchantment Shirt
$24.99
Color
Size
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31,900+ Reviews
5th-generation family business
Never imported
Land of Enchantment Shirt
Black Heather / XS
- Designed in NM
- Premium Materials
- Hatch-Crafted
- 100% Satisfaction Guarantee
Why real chile only grows here
Champagne's got its valley. We have ours.
The Soil
Minerals you can taste
NMSU found 23% more flavor compounds than chile grown anywhere else.
The Sun
300+ days a year
Desert UV burns flavor deep into every pepper.
The Swing
100° day. 60° night.
The plant fights harder. The chile gets deeper.
The Water
Fed by the Rio Grande
Elephant Butte runoff. Minerals you can taste in every bite.
Swag & Apparel FAQs
Varies by item — check the product description. As a rule: our ceramic mugs are dishwasher and microwave safe; stainless tumblers are dishwasher safe (top rack) but NOT microwave safe; printed pint / wine glasses we recommend hand-washing to preserve the print.
Machine wash cold, inside-out, with similar colors. Tumble dry low or hang dry. Don't iron directly on the print. Don't bleach. Cotton-blends will shrink slightly the first wash.
USPS or UPS standard for all swag. Apparel and drinkware ship from our Printful-style fulfillment partner; stickers and smaller items ship from our Deming, NM warehouse. Tracking provided via email.
Contact us directly for orders of 25+ of the same item — we can quote bulk pricing on apparel and drinkware for events, gifts, or resale.
Because our customers asked. After 20+ years selling Hatch chile online, we've built a community of people who want to repr the Valley year-round. Our swag is for the chile-heads — and a small slice of every sale goes back into supporting Hatch Chile Association certification efforts.