PSA Shirt
A young man wearing a pink, lightweight PSA Shirt with a cartoon design featuring a green chili, a blue chilly character, and a red chili bowl.
A young man wearing a lightweight, light blue PSA shirt featuring a cartoon of a green chili pepper and a bowl of chili with text "New Mexican PSA: Chilly Chile - The Hatch Chili Store".
A man is wearing a lightweight taupe PSA Shirt with a cartoon graphic featuring a green chili and a bowl of chili con carne. The text reads "New Mexican PSA: Chilly Chili - The Hatch".
A young man wearing a lightweight orange PSA Shirt featuring a cartoon of a green chili pepper and a red chili bowl with humorous text about "new mexican psa: chilly chile".
A man wearing a PSA Shirt featuring a humorous print with green chile, blue chili, and a red bowl of chili with the text "New Mexican PSA: Ch
A young man wearing a bright yellow, lightweight PSA Shirt featuring a humorous design with cartoon chili peppers and the text "new mexican psa: chilly, chile, chili - the hatch chile
Young man wearing a lightweight, beige PSA shirt with a humorous design featuring cartoon chili peppers and the text "new mexican psa: chilly chile." The design highlights a play on words related to.
Young man wearing a PSA Shirt made of combed cotton, featuring a humorous design with cartoon illustrations of a green chili pepper, a bowl of chili, and text that says "New Mexican PSA.
A man in a white, lightweight PSA Shirt featuring a quirky cartoon of a green chili pepper and a chilly weather scene with the text "New Mexican PSA: Chilly Chile - The Hatch Chile Store.
A young man wearing a PSA Shirt in light yellow featuring a humorous design with animated chili peppers and text that reads "new mexican psa: chilly chile - the hatch chili store.
A young man wearing a Chilly Chile - The Hatch Chili Store PSA Shirt featuring a humorous design with cartoon chili peppers and text that reads "New Mexican PSA: Chilly Chile - The Hatch Chili Store.
5.0

PSA Shirt

Hatch-Valley-designed apparel, drinkware, stickers, and accessories. Repr the chile capital of the world.

Designed in NM
Designed in NM
Premium Materials
Premium Materials
Hatch-Crafted Designs
Hatch-Crafted Designs
Ships Fast, No Dry Ice
Ships Fast, No Dry Ice
Color
Size
PSA Shirt
PSA Shirt
Aqua / S
Ships by
PSA Shirt
PSA Shirt
  • Designed in NM
  • Premium Materials
  • Hatch-Crafted
  • 100% Satisfaction Guarantee

Why real chile only grows here

Champagne's got its valley. We have ours.

Minerals you can taste
The Soil

Minerals you can taste

NMSU found 23% more flavor compounds than chile grown anywhere else.

300+ days a year
The Sun

300+ days a year

Desert UV burns flavor deep into every pepper.

100° day. 60° night.
The Swing

100° day. 60° night.

The plant fights harder. The chile gets deeper.

Fed by the Rio Grande
The Water

Fed by the Rio Grande

Elephant Butte runoff. Minerals you can taste in every bite.

Swag & Apparel FAQs

Varies by item — check the product description. As a rule: our ceramic mugs are dishwasher and microwave safe; stainless tumblers are dishwasher safe (top rack) but NOT microwave safe; printed pint / wine glasses we recommend hand-washing to preserve the print.

Machine wash cold, inside-out, with similar colors. Tumble dry low or hang dry. Don't iron directly on the print. Don't bleach. Cotton-blends will shrink slightly the first wash.

USPS or UPS standard for all swag. Apparel and drinkware ship from our Printful-style fulfillment partner; stickers and smaller items ship from our Deming, NM warehouse. Tracking provided via email.

Contact us directly for orders of 25+ of the same item — we can quote bulk pricing on apparel and drinkware for events, gifts, or resale.

Because our customers asked. After 20+ years selling Hatch chile online, we've built a community of people who want to repr the Valley year-round. Our swag is for the chile-heads — and a small slice of every sale goes back into supporting Hatch Chile Association certification efforts.

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