PSA t-shirt from the Hatch Chile Store
PSA t-shirt in pink with cartoon chile design, worn by a model
PSA t-shirt in light blue with New Mexican PSA cartoon chile design, worn by a model
PSA t-shirt in taupe with cartoon chile and chili bowl design, worn by a model
PSA t-shirt in orange with cartoon chile design, worn by a model
PSA t-shirt with green chile, blue chilly character and chili bowl print, worn by a model
PSA t-shirt in bright yellow with cartoon chile design, worn by a model
PSA t-shirt in beige with cartoon chile design, worn by a model
PSA combed-cotton t-shirt with cartoon chile and chili bowl design, worn by a model
PSA t-shirt in white with cartoon chile design, worn by a model
PSA t-shirt in light yellow with cartoon chile design, worn by a model
Model wearing the New Mexican PSA Chilly Chile t-shirt
5.0

PSA Shirt

$24.99

Hatch Valley-designed apparel, drinkware, stickers, and accessories for true chile lovers. Rep the chile capital of the world wherever you go.

Color
Size
PSA Shirt
PSA Shirt
Aqua / S
Ships by
PSA Shirt
PSA Shirt
  • Designed in NM
  • Premium Materials
  • Hatch-Crafted
  • 100% Satisfaction Guarantee

Why real chile only grows here

Champagne's got its valley. We have ours.

Minerals you can taste
The Soil

Minerals you can taste

NMSU found 23% more flavor compounds than chile grown anywhere else.

300+ days a year
The Sun

300+ days a year

Desert UV burns flavor deep into every pepper.

100° day. 60° night.
The Swing

100° day. 60° night.

The plant fights harder. The chile gets deeper.

Fed by the Rio Grande
The Water

Fed by the Rio Grande

Elephant Butte runoff. Minerals you can taste in every bite.

Swag & Apparel FAQs

Varies by item — check the product description. As a rule: our ceramic mugs are dishwasher and microwave safe; stainless tumblers are dishwasher safe (top rack) but NOT microwave safe; printed pint / wine glasses we recommend hand-washing to preserve the print.

Machine wash cold, inside-out, with similar colors. Tumble dry low or hang dry. Don't iron directly on the print. Don't bleach. Cotton-blends will shrink slightly the first wash.

USPS or UPS standard for all swag. Apparel and drinkware ship from our Printful-style fulfillment partner; stickers and smaller items ship from our Deming, NM warehouse. Tracking provided via email.

Contact us directly for orders of 25+ of the same item — we can quote bulk pricing on apparel and drinkware for events, gifts, or resale.

Because our customers asked. After 20+ years selling Hatch chile online, we've built a community of people who want to repr the Valley year-round. Our swag is for the chile-heads — and a small slice of every sale goes back into supporting Hatch Chile Association certification efforts.

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