Great chile powder! Yes, I sampled right outa the bottle---straight up! I used it in a Texas-style chili, along with the Red Chile powder. The combo is delicious! I lived in Las Cruces, once upon a time, and absolutely love New Mexico cuisine. It is really nice to be able to get the actual ingredients for NM-style cooking. This is a combo review since I got the Red powder too. Both are awesome.DAVID V · Verified
🌶️ Real Hatch chile powders✓ No filler, no MSG📦 Shelf-stable, ships fast📦 Mix & match, save 15%★ 4.7 · 31,800+ verified reviews
Real New Mexican taco seasoning isn't a packet of generic chili powder and cumin — it's a balance of Hatch chile powder, salt, oregano, and a few aromatics, with the chile flavor up front instead of buried under fillers. Made with real Hatch Valley chile, it transforms ground beef, chicken, pork, beans, or vegetables into something that tastes like New Mexico instead of "Tex-Mex grocery aisle."
This collection bundles the seasoning options that work best for tacos: Hatch red chile powder for warm, earthy taco meat; Hatch green chile powder for brighter, smokier flavor; our Hatch Red Chile Spice Blend for an all-in-one seasoning; and Posole Seasoning (which doubles as a deep-flavor taco rub). All shelf-stable, all gluten-free, all made from real Hatch chile.
Frequently Asked Questions
How much seasoning per pound of meat?
1–2 tablespoons per pound, depending on how chile-forward you want it. Start with 1 Tbsp plus a pinch of salt, taste, add more. For a packet-style 'taco kit' equivalent: 2 Tbsp seasoning + 1/4 cup water per pound of meat, simmered briefly.
Red or green for taco seasoning — which is better?
Both work. RED chile powder gives warmer, earthier taco meat (think traditional). GREEN chile powder gives a brighter, smokier flavor (more 'New Mexican' in style). Try both and decide. Many cooks blend a 50/50 mix for the best of both.
Are these gluten-free?
Yes — our pure chile powders and Posole Seasoning blend are formulated gluten-free. Always confirm with the individual product label for the most current ingredient list.
Can I use them as a dry rub on grilled meat?
Yes — Hatch Red Chile Spice Blend works as a dry rub on steaks, pork, chicken, or salmon. Coat the meat with a light olive oil first, then dust with the rub before grilling or searing. The chile powders alone (without the spice blend) are also a great rub component — mix with salt, brown sugar, and garlic powder for a custom rub.
Why 500,000+ Customers Keep Coming Back
Powder was good & had the right amount of spice. Excellent product.Albert S · Verified
It’s much better than expected. Don’t know what I expected but it’s great.Grant B · Verified
Helps add heat to the Medium dehydrated and other foods.Denise G · Verified
Nice flavor, not too hot.Sally A · Verified
I use this all the time to make my enchilada sauce and it is a family favorite. I really like the depth of flavor that I get in my sauce. I make a double batch and freeze it in a sectioned off soup style cube tray. Then take out a few 2 cup section at a time.Cheryl D · Verified
Love the red and green chili powdersLINDA M · Verified
I have ordered before and use the jar too soon.Vicki L · Verified
I ordered the red chili powder for my son and my grandson loved it.So for Christmas presents I ordered 2 more for my grandsons.They were so happy to see it in a box.The first thing they did when they got home they made some red chili stew .Brenda M · Verified
Our go-to for cooking anything needed mild red chile flavor. This is a repeat purchase!Glen L · Verified
Smells wonderful and just received, but have not had the opportunity to use it yet.Mary J · Verified
Can't wait to rub it in some bacon I got in storage❗️😋Mrs o W · Verified
I always buy the mild chilis so everyone will enjoy my Rellanos. I make my green cilli with them as well, everyone loves it! Thats where the chilli powder comes into the pot, on the stove, for those of us that need that authentic, Santiago's green chili fix 1/8-1 tsp. Hatches Hot Green Chilli Powder in the pot for dinner. Yea, now we're eatin good in my house, in my neighborhood!!! "Michigan never tasted so good"Mike H · Verified
I normally use New Mexico red chili powder fr chili beans, Bought a couple bottles of the hatch hot chili powder which has a better favor and heat which I prefer.EDWARD T · Verified
I will be ordering more of this spice mix! I love it on everything! A blast of flavor and a little kick!Margo W · Verified
Love this spice blend!! It’s fabulous sprinkled on anything from scrambled eggs to nachos!Margo W · Verified
Very nice to have on hand to jazz up soups, stews, chili and anything else that needs so extra flavor.Margo W · Verified
Tasty and spicey red chili powder. Useful on anything you want to add a little kick to. Well packaged and delivered in a timely fadhion.ANDREA E · Verified
The Hatch chile powder is our absolute go-to for chil's, taco seasoning mix (with other spices), breakfast burritos... any time we need chili powder. It has a great, rich flavor and I love the 'medium' heat level: enough to give some zip without overpowering the other flavors. (You can get more heat by adding more and I wouldn't shy from their hot level if you are a chile-head.)Paul S · Verified
The flavor is wonderful. When I'm out of the salsa and the chile, I add this powder.Debra W · Verified
Great seasoning for ANYTHING. I put it on my Baked Salmon every time.Linda B · Verified
Great taste...can't be beat anyplace else.Doug W · Verified
Excellent taste with mild heat. The best I have had.Doug W · Verified
As always, Hatch Chili Store makes a great product. I love the flavor of this Chile in many foods. Packaging is recyclable and minimal. Excellent choice for Chile powder.Janet O · Verified
Seriously can't live without it!Ruth H · Verified
This blend is absolutely phenomenal! I put it on everything from my ground beef dishes, to steak, baked potato… I’ll try it on almost anything I make. My ground beef empanadas are next level with this blend. I accidentally put it in my cart and I’m glad. Fantastic product!Valerie · Verified
This is my first time using this product. I am very pleased with this product. I use it on my meats, eggs and fried potatoes. Great flavor.Mike H · Verified
I am very pleased with this Chile, the flavor is incredible and I can eat it with almost all my meals. I’m a satisfied customerMike H · Verified
Delicious taste - well worth the purchase.Linda D · Verified
I love the red and green chile powder. My father was from New Mexico so growing up we ate lots of chile.Teri P · Verified
We know you're wondering.
Hatch Chile is a protected regional designation — like Champagne or Vidalia onions — for chile grown exclusively in the Hatch Valley of southern New Mexico. The valley's mineral-rich Rio Grande soil, 300+ days of intense sunshine, and 40-degree temperature swings between day and night produce 23% more flavor compounds than chile grown elsewhere. Most "green chile" in grocery stores is Anaheim — a milder, less complex pepper mass-produced in California or Mexico. All of our products are Hatch Chile Association certified, meaning they were grown in the Hatch Valley, not relabeled from another region.
All frozen products ship Tuesdays and Wednesdays in insulated, recyclable containers packed with dry ice. We ship from distribution centers in both New Jersey and California so ground shipping reaches most U.S. addresses in 1–5 business days — no matter where you live. Overnight shipping is available during warmer months. Fresh chile (available July–October) ships same-day on Wednesdays, arriving within 24 hours of harvest.
Medium is our most popular heat level and what we recommend for first-timers — it has a pleasant, building warmth that lets you taste the signature smoky-sweet Hatch flavor without overwhelming heat. Mild is perfect for kids, spice-sensitive palates, or dishes like rellenos where you want flavor without the kick. Hot delivers the classic New Mexican heat that restaurants in Albuquerque and Santa Fe are known for. X-Hot is for serious heat seekers only. When in doubt, start Medium — you can always go hotter next time.
Roasted frozen Hatch chile lasts 12+ months at 0°F without significant quality loss — this is how most New Mexicans stockpile their annual supply and enjoy Hatch chile year-round. We recommend portioning into meal-sized bags and pressing out as much air as possible before freezing. Our jarred sauces, salsas, and dried products like red chile pods and powders are shelf-stable for 12–18 months in your pantry.
Yes — discounts apply automatically at checkout with no code needed. For pantry items like jarred chile, sauces, salsas, and spices: 3+ items saves 10% and 6+ items saves 15%. For frozen products like roasted chile, rellenos, tamales, and chimichangas: 2 items saves 20%, 3 saves 25%, and 4+ saves 30%. Mix and match anything within each collection — the more you stock, the more you save.
Every product we sell is Hatch Chile Association certified — your guarantee that the chile was grown in the Hatch Valley of New Mexico, not Anaheim or imported chile relabeled under the Hatch name. Our family has farmed the Hatch Valley since 1917 when our great-great-grandfather Joseph Franzoy became the first commercial chile farmer in the region. Five generations later, we still farm 300+ acres and grow 10+ cultivar varieties including Big Jim, Sandia Select, and Lumbre. Over 500,000 customers and 12,000+ verified 5-star reviews — you're buying from the source.
Buy Hatch Chile Online - From the Family That Started It All
These are the products our 500,000+ customers come back for again and again. Our flame-roasted frozen Hatch chile is by far the most popular — flash-frozen within hours of roasting to lock in the same smoky, earthy flavor you'd taste standing next to a roasting drum in Hatch during chile season. Pair it with our handmade green chile rellenos, traditional tamales, or jarred sauces and salsas for a complete Hatch Valley pantry.
Every product here is made with Hatch Chile Association certified chile — grown in the Hatch Valley of southern New Mexico by our 5th-generation family farm, not Anaheim or imported chile sold under the Hatch name. The valley's mineral-rich Rio Grande soil, 300+ days of intense sunshine, and dramatic temperature swings produce 23% more flavor compounds than chile grown elsewhere — a difference you can taste in every bite. Our family has farmed this valley since 1917 when our great-great-grandfather Joseph Franzoy became the first commercial chile farmer in Hatch.
We ship from bi-coastal distribution centers in New Jersey and California so your order arrives quickly via ground shipping, packed in insulated recyclable containers on dry ice. Frozen products ship Tuesdays and Wednesdays year-round. Mix and match 2+ frozen items for up to 30% off, or 3+ pantry items for up to 20% off — discounts apply automatically at checkout with our Mix & Match Savings program. See our shipping page for delivery times and details.