Hatch-Valley-designed apparel, drinkware, stickers, and accessories. Repr the chile capital of the world.
Chile Zia Dad hat
31,900+ Reviews
5th-generation family business
Never imported
- Designed in NM
- Premium Materials
- Hatch-Crafted
- 100% Satisfaction Guarantee
Why real chile only grows here
Champagne's got its valley. We have ours.
Minerals you can taste
NMSU found 23% more flavor compounds than chile grown anywhere else.
300+ days a year
Desert UV burns flavor deep into every pepper.
100° day. 60° night.
The plant fights harder. The chile gets deeper.
Fed by the Rio Grande
Elephant Butte runoff. Minerals you can taste in every bite.
The Proof Is in the Chile
My husband loved his hat I ordered. He said that it fit him great. I was very happy with the order. Thank you!!
Gift in California. Appreciated it.
Swag & Apparel FAQs
Varies by item — check the product description. As a rule: our ceramic mugs are dishwasher and microwave safe; stainless tumblers are dishwasher safe (top rack) but NOT microwave safe; printed pint / wine glasses we recommend hand-washing to preserve the print.
Machine wash cold, inside-out, with similar colors. Tumble dry low or hang dry. Don't iron directly on the print. Don't bleach. Cotton-blends will shrink slightly the first wash.
USPS or UPS standard for all swag. Apparel and drinkware ship from our Printful-style fulfillment partner; stickers and smaller items ship from our Deming, NM warehouse. Tracking provided via email.
Contact us directly for orders of 25+ of the same item — we can quote bulk pricing on apparel and drinkware for events, gifts, or resale.
Because our customers asked. After 20+ years selling Hatch chile online, we've built a community of people who want to repr the Valley year-round. Our swag is for the chile-heads — and a small slice of every sale goes back into supporting Hatch Chile Association certification efforts.





